Atom Nutrition

Branding and Logo Development

Service

Packaging, Logo Design

Client

Atom Nutrition

Year

2019

The Logo

Atom Nutrition is a brand of caffeinated pre-workout gummies. The client wanted the logo to feel "Masculine" "Sporty" and "Powerful" and to incorporate the tagline "Alpha to Omega." Overall, 5 logo variations were created (Below) and in two different color ways (Black and Gold and Electric Blue)

Hover to see old logo. (Left)

Version 1 vs. Version 2

Ultimately the Black and Gold logo was chosen over the Electric Blue, but both versions were sent over to the client to use as needed in case he might later change his mind. Going forward with both designs as an option, packaging concepts were created (above) to help the client visualize how each finished colorway might look on his desired form of packaging.

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