Bare Republic Rebrand
After given the role of Creative Lead for Bare Republic, I was given the massive task to work the company through a major rebrand. This re-brand required me to work with the COOLA creative director, owner, as well as a large creative firm which was able to give us direction based on analytics on the consumers response to various marketing visuals. The new style and aesthetic had to then be carried through the entire brand for the 2019 Tradeshows, marketing collateral, retail, and more.
Identity & Branding, Print, Packaging, & Large format Displays
Bare Republic, ECRM
Creative Director: Eric Gangnath
Owner: Chris Birchby
The paint stroke divider (Seen above) is a graphic element I created to be used in web and print collateral to break up photography and create a solid background for text, headlines, subheads, and bodycopy. These colorful graphic elements always use Bare Republic's core colors.
To support the re-brand's youthful expression, I selected "Summer Loving" as a fun script typeface with high resolution paintbrush detail built in. It is used for bold and eye-catching headlines and phrases.
Bare Republic core colors are inspired from being outside: blue sky, sunsets on the beach and mountain ranges. Duotone color is a re-branding element I created to apply to photography to add an artistic pop of color to posters, ads, brochures, banners, presentations and displays.
Tradeshow Brochures 2019
Four Foamcore 18" x 24" posters, 8 double-sided 5" x 7" brochures, and two 81" pull down banners were created as a part of the 2019 ECRM Tradeshow for Bare Republic. This print collateral was created with the re-branding aesthetic in mind, matching the shelf, power wing, and skinny tower displays above.